Podcast Episode

Reviving Harley Davidson: The X440 Marketing Case Study | The Young Turks Dialogues: Episode 18

August 7, 2023Anmol Gogia

In Episode 18 of The Young Turks Dialogues, we explore Reviving Harley Davidson: The X440 Marketing Case Study and how the Harley-Davidson X440 created fresh excitement in the Indian motorcycle market. This episode covers brand revival, positioning, community building, pricing strategy, rider culture, and the marketing lessons behind making an iconic global brand relevant for a new generation of Indian riders.

About This Episode

Welcome to the Young Turk Dialogues, where we discuss all things entrepreneurship, marketing and business. In Episode 18 of “The Young Turks Dialogues,” we unravel the captivating marketing case study of Harley Davidson’s decline and the potential resurgence with the X440. Join us as we delve into the challenges, innovative strategies, and future prospects of this iconic motorcycle brand. Don’t miss this insightful discussion that could reshape the way you perceive brand transformations. To reach the Crobstacle team, you can email: ⁠⁠⁠⁠⁠⁠⁠info@crobstacle.com⁠⁠⁠⁠⁠⁠⁠

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Harley Davidson X440 Marketing Revival | Young Turks Ep 18 | Crobstacle